How to Design An Attractive Stand?

For some event types, having a stand is almost an absolute must, since the basic characteristics of those events are based on mainly exhibiting something. Therefore, visual design and attracting visitors’ attention, welcoming, demo techniques or promotional item delivery becomes an inseparable part of those event types. However, just having an ordinary stand is not enough for a commercial accomplishment alone. You need to pay a special attention to the way how your stand looks and how you treat your visitors there.

Here are some basic principles for having an attractive stand;

For Having a Distinct Stand

Your stand acts like your display window, because the way your stand looks is the first thing that would cause your visitors to get an idea about your company or your product. So, it’s always a necessity to create an appearance that will attract the attention of visitors and convince them to pay a visit instead of passing by. Here are some thoughts about creating an attractive stand;

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Exhibitions Stands

Exhibitions Stands are a great way for companies to show their products and to let the world know they exist.

In many occasions, a big investment is needed to list your company as an exhibitor in the leading shows of your sector. It seems obvious that we may want to get the highest return from our expense and the number of people visiting our stand is the key to achieve this.

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Not all visitors will convert into customers. However, if you offer a great experience visiting your stand there are more chances that more people may be interested in some of your products or services. There are some basic points to consider if you want to succeed in getting more visitors.

First of all, it seems clear that your number of visitors will be higher if they easily bump into your stand rather than they find it in a lost corner of the hall. A good location can make the difference and companies know it. For this reason, it is highly recommended that you try to book your place in the exhibition early enough to avoid being set far from the hot spots.

The staff selected to work at the stand must be kind and well trained, always ready to answer any questions about the products or the company itself. It is very important that everyone knows his role and what to do when dealing with visitors. The team at the stand must ready to keep a log of every detail happening there, especially of every new contact made.

People like gifts. Take this into account when you plan your marketing strategy and include something interesting to give away. This fact will improve visitor’s experience and they will go back home with something making your company noticeable.

Your stand will offer visitors the first impression of your company. It is important to pay attention to the design and try to find out which one is more appropriate for the products you try to sell. Look for the better customer experience, size is not crucial.

Last but not the least, when everything is well planned and ready, there should be a correct promotion of the stand. Nowadays, social media provide very useful tools to let potential customers know that you are there and that you are eager to welcome everyone.

NOTES FROM A FORMER STANDBUILDER

Han Leehouts on the importance of showmanship at your shows, and how teaching exhibitors to exhibit correctly can pay dividends when it comes to rebooking.

stanbuilder When people say they're not getting anything out of an exhibition, what do they really mean? Knowing this is the answer to avoiding exhibitor churn, and ensuring your event develops a reputation for ROI, says Han Leehouts. But as the former standbuilder and now exhibitor trainer explains, even ROI can be difficult to define.

You have a certain responsibility for your client. You make it happen. Your clients will listen to you because you are perceived experts. The days they spend exhibiting only have serve a purpose if they use them effectively and do something to expand their brand. If not they were nice days, so you need an action plan.

Or so says Leehouts. "Everybody is looking for ROI. If we're talking about a trend, that's the big trend. So what does it stand for? Return on Investment. That's kind of a harsh phrase. I prefer 'Reward On Ideas'; it's a much nicer way to put it," he says. "You share ideas at an exhibition or an event, and maybe they reward you with their attention. Maybe then they reward you with a next step. It should lead to customer satisfaction, and after all; we have many customers; they have customers. They have the people who buy from them, and they are our customers too."